What we’re about
Service That Leaves You Smiling
We approach every customer with curiosity. By taking a moment to know you, we make it easier and more enjoyable to find and fit the right bike, parts and accessories.
We back everything with friendly, professional service to keep you riding, and smiling.
Community Focus
We provide a unique mix of products and services that help our neighbors ride their bikes more and and get more out of their ride.
We engage the community to get more people on bikes and to make owning and riding a bike less work and more fun.
A Bike Forward Future
We advocate for better bike infrastructure and safety.
We supply riders with fuel for their bodies and gear for their bicycles so each ride can be productive and joyful.